Alternative Sources of Paid Traffic
Alternative Sources of Paid Traffic
Paid traffic is a tricky sort of business.
If you’re like millions of marketers and the only source you know of is Google AdWords, it’s time you started looking outside the normal bounds of static, old-school traffic generation.
Instead, it’s time to start considering some of theinsider options that marketers around the globe use.
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Different Advertising Types
First up, know that there are plenty of different ways to advertise.
It’s not all based on Adwords PPC. In a sea of options, social advertising stands out as a very popular option for many businesses right now.
And despite what the other gurus have laid on you time and again, there is no “best” option.
Most good affiliate marketers will take a wide approach and try out all sorts of traffic sources.
Why would you use only Adwords PPC when your goal is to generate traffic, and lots of it? You should be trying out everything you can.
Okay, so what options do you have? What can you use to change your ad spend while boosting your ROI in as many categories as possible?
Two of my favorites are Facebook and YouTube.
1. Facebook Advertising
Facebook is absolutely huge. The traffic that flows through that network on a daily basis is mind-boggling.
But the especially useful thing about Facebook is that it’s a demographic-collecting machine.
Think about it: People are constantly willingly putting their personal information into Facebook. They fill out forms when they sign up, and then go on to like pages and join groups on topics of interest to them.
What this means for you is that you can really hone in on your audience with your ad targeting. All the information is already there, you just have to create an ad and let Facebook know who you want to see it.
You can use Facebook advertising to get traffic and leads for your website, or to get more likes for your brand’s Facebook Page. The more likes your Page as, the more people you reach with your regular posts.
2. YouTube Advertising
A type of paid advertising with YouTube is called “TrueView.” This is a really great option if you feel confident advertising via video because YouTube is the biggest search engine after Google. There’s a ton of traffic–meaning tons of people–to advertise to.
With TrueView, you pay to get your video ad in front of people. You can choose for your video to play directly before or during other videos, or you can have it appear in YouTube search results alongside other videos.
Whichever type of TrueView you choose, you’ll be able to target your ideal audience. The best part is that you only pay when someone watches your video. This significantly lessens the risk of running an ad.
You can then send traffic back to your website with linked annotations on your own video.
When you go to Facebook or YouTube and learn about the advertising options available to you, think about how you’d use each one to get a return on investment.
*Do you want them to sign up to your mailing list?
*Do you want them to read a product review and click through to buy a product?
*Do you want them to become aware of your brand and follow it on social media?
Figure out what suits your marketing strategy best, and then ask yourself: Which of these advertising options will help me with that the most?
The goal here is to make money. It doesn’t matter how you do that. If you can get the same traffic–or more–for less, and it converts all the same, then you’ve found something worth doing.